Search engine optimization examines who your online target audience is, what search phrases they use when they look for your product, and then optimizes your site to rank high for these search phrases.

Increased traffic / targeted traffic

The result is that you will experience a large increase in targeted visitors, who all are looking for your product.

Yahoo Overture’s research clearly shows that even if you have a fully blown online marketing campaign with PPC campaigns, affiliates, email marketing, etc, 42% of your traffic still comes from people who simply entered a search phrase in the search box.
This makes search engine optimization the most effective of all online marketing efforts out there.

Initial Competitive Advantage

Research further clearly demonstrates that if you rank high in the natural, non paid for rankings (as opposed to the sponsored links) visitors will naturally view your product as more trust worthy than paid for links. That is because in most people’s experience natural links tend to be more relevant to their search than sponsored links and they associate a high ranking with ‘big, professional brands’.
Ranking on the first page of the search engines accomplishes half of the task of convincing your visitor you are professional and capable enough to meet his needs. The other half depends on how attractive your site is and how good and/or competitive your product is.

Build a brand identity – 24/7 – night or day

90% of online users use search engines to get what they want (this varies in industries, but the total averages out on 90%). Having your brand appear for a specific set of search phrases (relevant to your product) 24/7 on the search engines firmly enforces your brand.

Compete efficiently against larger competitors.

Whether you are a large corporation or a small business, if you carry out a solid search engine optimization campaign, you’ll rank well in the search engines. In that respect, search engine optimization is the most democratic of marketing tools: getting on the first page of major search engines costs big companies as much as small companies. This is the platform where you can effectively compete with major brands without being outspent.

The cheapest marketing tool

The internet is already considered the cheapest medium of advertising. And of these marketing tools SEO is the cheapest marketing tool (despite the fact that it is the biggest traffic driver).
In the long term, other internet advertising options like PPC campaigns, banner ads or mass e-mails are far more expensive than naturally ranking high in the search engines.

Make the most out of the best tool for advertising– Search engines

With a higher ROI, a wider visibility and no charge for 24/7 exposure, search engine optimization should be a central focus in your brand awareness and direct marketing efforts. If you want to understand more about the benefits of ranking high in the search companies for your brand, contact Lorenz Lammens.